Posts Tagged ‘Data Centre’

Rental vs Purchase: What’s the deal?

October 17, 2016

There are a number of reasons why rental is ideal over purchase:

  • When IT or AV equipment is needed for a short term projects like training, migration, testing or a sudden peak in workload and you just can’t justify purchasing.
  •  With the speed technology progresses you can often find yourself in the position of buying a brand new top spec piece of equipment only to find within a few months something newer, faster, slicker and just better has been released and your once top of the range unit is fast becoming out of date.
  • Sourcing new IT or AV equipment can be a lengthy process and you can see yourself working to tight budgets which may mean you need to compromise on spec and power and occasionally sacrifice large chunks of your budget on hardware support and the possibility that the chosen solution is just not quite right for the job in hand – all to be repeated when the hardware goes end of life, leaving you back at the start of the project.

What are the advantages of IT Rental?

Availability: A vast range of fleet items means you can have access quickly and efficiently to a number of solutions, and just sometimes only an older end of life piece of equipment can do the job – we work with a wide range of suppliers to find the products you need. Which helps companies maintain their competitive advantage.

Flexibility: Flexible rental contracts put you in control and ensures you have the equipment you need when and where you need it and allows you to return the equipment early, extend the hire or even purchase the solution. All whilst safe in the knowledge that you can expand or reduce the solution to fit within your project constraints.

Upgrade / Refresh: A new and higher spec model has just been released but your budget just won’t stretch – rental gives you the option to upgrade or refresh part way through your contract

Support: Hamilton Rentals team of qualified engineers test and configure the equipment prior to shipping and provide support for the duration of the rental and are on hand to help with any hardware queries or issues.

Avoid Budget constraints: Capital may not always be available to buy the equipment you need. Unlike purchase, rental can be Operating Expenditure with flexible payment terms.

Why might you consider renting?

Customers use AV and IT hire for a huge variety of reasons including:

  • Evaluations, benchmarking & testing
  • Try before you buy
  • Short Term Projects
  • Software development & testing
  • Server consolidation & migration
  • Exhibitions or trade shows
  • Festivals
  • Sporting events
  • Government elections
  • Product launches
  • Presentations
  • Using OPEX not CAPEX – Conserves cash flow
  • Relocations, data Moves & site Moves,
  • Swing Kit
  • Extra capacity for peak workloads
  • Training courses
  • Seminars and Conferences
  • Resilience (During Maintenance/ upgrades)
  • Solutions to long delivery lead-times
  • To avoid adverse weather conditions
  • For film premiers
  • For AGMs
  • To save on fuel costs avoid driving to meetings
  • Reduce pollution and meet to ISO14001 accreditation
  • Disaster recovery, disease, theft, fire & flood
  • Opportunity to rent and then buy (Try before you Buy)
  • For Support which is included as standard
  • To source hard to find or end of life products

If you are sure that purchase is the best option for you, we can still help you through a variety of ways:

Rent To Own: Our rent to own programme mixes rental and purchase to allow you to spread the cost of IT projects over a fixed period of time. You simply rent the equipment and software for 3 or 6 months (typically) and on payment of the final rental invoice title of ownership transfers to you. More info on the programme and the benefits are available on our website:

Try Before You Buy: Hamilton Rentals will take the risk that your solution is going to be right for you. We will supply a brand new system to the agreed specification, on a pre-agreed rental contract of up to 3 months. If you decide to buy the system, we will count your rental premiums as part payment and will simply invoice for the balance of the purchase price. If you decide not to buy the system, then you can return it at the end of the agreed rental term, and you will have nothing extra to pay. More info on the programme and the benefits are available on our website:

Proof of Concept: Try it, run your application in a live environment within your infrastructure, with your users and with your workloads. Tuning and incrementing can be carried out without disruption to your other projects. If the concept works, you can purchase a system with confidence – if it doesn’t, you can simply return it and end the rental contract. You can even buy the equipment you are renting, it’s already in-situ, you know it does the job, it is fully supported and a cost effective option. We can even provide the skills to help you with your proof of concept using our industry accredited engineers and consultants experienced in the technology you require.  More info on the programme and the benefits are available on our website:

Ex-Rental Sales: Hamilton Rentals supply an excellent selection of new, refurbished and used IT & AV equipment and buying from us gives you peace of mind that you’re buying from experts: we are the loan pool and rental partner to many major Vendors in the UK and have a wide variety of UK sourced ex-demo products in stock. Add to this, fast next day delivery, additional installation and support packages to enhance the service, full testing & refurbishment process on all items to ensure reliability prior to delivery, transfer of the remainder of the manufacturer’s warranty and a 30 day warranty from us. More info on the Ex-Rental Sales service and products available can be found on our website:


Don’t Lose your Data, Use a Back-Up Server Rental for Disaster Recovery

July 26, 2011

It’s a dangerous situation that many enterprises and large organisations face, and must prepare for.  The most recent headline of this nature: thousands of town hall records of Lambeth taxpayers’ private information are at risk of being lost because of data centre shortcomings.

The South London Press reported earlier today that if “disaster” should strike Lambeth council’s computer server—all electronic records could be lost.

The risks presented by the town hall’s computer headquarters stem from a lack of a back-up method holding copies of the records to ensure the safety of the data. Large organisations often contact us at Hamilton Rentals seeking a server rental to place in a second location as a form of insurance for disaster recovery or cloud outages.  It is a common practice by IT departments that was unfortunately overlooked in this situation.

Councillor Ashley Lumsden, Lib Dem opposition group leader, told the news source: “This report implies that things have gone backwards while technology has being moving forwards.”

According to reporter Sam Masters, the report indicated that “Ivor House was a ‘single point of failure,’ meaning if a disaster struck, there would be no back-up copies of the records.”  The report also suggested that the current state of repair of the old building presents an additional risk.

“Vital data about everything from benefits to vulnerable children to care packages for housebound people is all at risk, with potentially serious consequences,” added Councillor Lumsden.

The town hall is now looking at spending up to £4.7million in improvements to its current data centre at Ivor House in Acre Lane, Brixton.

Organisations facing similar situations to Lambeth can contact the experts at Hamilton Rentals for help. With the largest server rental inventory in the world, the organisation is suited to meet the needs of various sizes—from the enterprise to government entities.

Hamilton Asset Management further offers data centre relocation services to those looking toward a move.

Contact us to learn more.

Leave Data Centre Relocation to the Experts

July 7, 2011

The events leading to a company’s decision to relocate its data centre vary—whether a company is moving up and out or has the rug pulled out from under them.

DirecTV recently had to deal with an unexpected relocation after the broadcast centre where the company’s data centre was held received the surprising news that the real estate was needed for other purposes. (You can watch the interview with Randall Peters, Director of IT Operations at DirecTV where he tells the tale of the search for a new home for the company’s data centre).

Every company who goes through this decision is faced with the option of handling the relocation in-house, or outsourcing its data centre relocation.

Hamilton Asset Management has 45 years of specialisation in all areas of IT management from secure data disposal to asset remarketing, to helping companies execute the enormous task of relocating their data centres.

Take advantage of Hamilton’s full project management providing expert logistics and asset tracking carried out by our data centre specialists.  You can also make good use of our asset disposal and recycling service for your dated equipment.

To learn more about our services, contact the experts at Hamilton Asset Management.

Server Rental News: Facebook’s Data Centre Goes Green with Heat

June 24, 2011

Earlier this morning, a spokesperson for the social networking giant Facebook’s Open Compute Project has announced its intentions to operate its new datacenter at a high server-inlet temperature.

The move will be made in place of using air cooling servers found in other datacentres.

The first implementation will go into effect in its newest development in Forest City, N.C. Member of the Open Compute Project team, Yael Maguire said the temperature in the datacenter will be raised from 80°F to 85°F, in addition to raising the level of relative humidity from 65 percent to 90 percent.

Macguire wrote on the Facebook blog: “Our teams have learned a number of things over the past few months of operation, which have led to changes in our second phase of Prineville as well as our new data center in Forest City, North Carolina […] Comparing our first phase of Prineville with how we plan to operate Forest City, we’ve raised the inlet temperature for each server from 80°F to 85°, 65 percent relative humidity to 90 percent, and a 25°F Delta T to 35°. This will further reduce our environmental impact and allow us to have 45 percent less air handling hardware than we have in Prineville.”

For those of you unfamiliar with the term “Delta T,” it refers to the difference in temperature between the “hot” and “cold” isles of Facebook’s datacenters.  This means the “hot” isle currently in the centre will increase to 125°F.

According to Data Center Knowledge, “Raising the baseline temperature inside the data center – known as a set point – can save money spent on air conditioning. By some estimates, data center managers can save 4 percent in energy costs for every degree of upward change in the set point. But nudging the thermostat higher may also leave less time to recover from a cooling failure, and is only appropriate for companies with a strong understanding of the cooling conditions in their facility.”

As working in the increased heat would prove to be truly unpleasant for datacenter workers, Facebook has designed the Open Compute Servers in the new datacenter with cabling on the front of the server so they can perform maintenance while standing in the “cold” isle.

Before datacenters line their isles with servers, companies must select the right make and model to satisfy their specific requirements. Before making the costly investment in purchasing servers outright, many companies come to us at Hamilton Rentals to test the servers of top names like IBM, HP, Oracle and Dell before making the final commitment.  Contact us to learn more about the extensive line of Hamilton’s server rental fleet.