Don’t Blame the Laptop Rental, Blame the Broadband

Photo: Jorg Heymans

It seems millions of Britons are being a bit cheated when it comes to their broadband connection according to one study by communications regulator, Ofcom.

According to the research of some 1,700 home connections, UK consumers are being sold “super fast” connections that are only half as fast as they claim.

The Guardian reported from the data a 10 percent increase in average broadband speeds across the UK was realised in the six months to May raising from 6.2 megabits per second (Mbps) in November to 6.8 Mbps. The problem—the speeds were advertised to be 15 Mbps.

The news organisation said the greatest disparity exists with connections of DSL phones lines—a popular option of UK’s domestic consumers as the choice of over 75 percent of homes.  Paying for a 20Mbps and 24 Mbps connection, many of these customers are actually provided with an average speed of 6.5Mbps with as many as a third of this group receiving an average speed as low as 4Mbps.

So when you’re trying to open a new page in your browser and you get that annoying hourglass, or for Mac users, the rainbowed-spinning-wheel-of-death—you might want to reconsider taking out frustrations on your laptop because it’s likely your connection that is giving you woes.

The research has been released after previous attempts by Ofcom to regulate the “up to” methods of advertising by providers of BT and Sky—unhappy with potential false advertising of claims they cannot always deliver.

While acknowledging that UK consumers are receiving higher-rated services and faster speeds in general, Ofcom’s Chief Executive Ed Richards said they are still not receiving sufficient information on broadband information to make informed decisions.

“However, the research is still telling us that some consumers are not receiving anywhere near the speeds that are being advertised by some ISPs. Ofcom continues to urge the CAP and BCAP committees to make changes to their advertising guidance so that consumers are able to make more informed decisions based on the adverts they see,” Richards told the Guardian.

The Advertising Standards Authority’s committee of advertising practice (CAP) and broadcast committee of advertising practice (BCAP) are to report changes to broadband advertising in early autumn.  In the mean time, four of the UK’s top providers – BT, Sky, Virgin Media and O2 – have signed up to Ofcom’s new code of practice, set to go into affect on Wednesday.  The Guardian says the new code “dictates that customers must be given an expected speed at the point of sale.”

Cheers to getting what you pay for, and at Hamilton Rentals—your business can utilize the computer hire services of our desktop PC and laptop rental selection from the world’s top brands, allowing you to make the most of your broadband connection.


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